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Your fundraising journey - Inspired Sounds Episode 4

Last Updated: October 2, 2025

We speak to Anastasiya Elfimova, Head of Originations at Hg about investment criteria, how a business’s growth capabilities influence the decision-making process, and the fundamentals of establishing a good working relationship. We also cover the importance of a strong management team, choosing your investors wisely, and planning when to take the business to your chosen investor (it’s never too early!).

  • Inspired Sounds Podcast