Businesses
Audiences
Type
Businesses
Audiences
Type

Filters

Businesses
Audiences
Type
Articles

Episode 4: Your fundraising journey – hear from an investor

Last Updated: November 25, 2025

We speak to Anastasiya Elfimova, Head of Originations at Hg about investment criteria, how a business’s growth capabilities influence the decision-making process, and the fundamentals of establishing a good working relationship. We also cover the importance of a strong management team, choosing your investors wisely, and planning when to take the business to your chosen investor (it’s never too early!).