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Episode 4: Your fundraising journey – hear from an investor

Last Updated: September 18, 2024

We speak to Anastasiya Elfimova, Head of Originations at Hg about investment criteria, how a business’s growth capabilities influence the decision-making process, and the fundamentals of establishing a good working relationship. We also cover the importance of a strong management team, choosing your investors wisely, and planning when to take the business to your chosen investor (it’s never too early!).

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