We scour the developed world for exciting businesses that are growing fast and shaking up their industries. We usually hold only 50 to 60 stocks in our fund, avoiding low-growth sectors, like telecommunications, utilities and banks, which means our performance can deviate significantly from the return of global markets.  

To be successful, we believe businesses have to offer something that others can't match – a star quality. They must be easy to understand, different to their competitors, durable in the face of change and difficult to imitate. Companies must have a plan to grow rapidly without running out of money or overstretching their resources. Our speciality is spotting businesses before they are household names, veteran brands that offer better value when they hit temporary turbulence, and market leaders that find a new engine of growth.  

We buy companies of all sizes, but our sweet spot is mid and large-sized growth companies in developed markets. We avoid companies listed in emerging markets. We avoid businesses which have previously performed poorly, preferring those with an unblemished past. We don’t invest in unpredictable sectors with poor growth prospects. To reduce risk, we hold a defensive bucket of companies with slow and steady growth that should be less sensitive to fluctuations in the economy.

The objective of our fund is to deliver a greater total return than the IA Global Sector, after fees, over any five-year period. There is no guarantee that this investment objective will be achieved over five years, or any other time period. We use the IA sector as a target for our fund's return because we aim to achieve a better return than the average of funds that are similar to ours.