Skip to main content
  • Wealth management
  • Asset management
  • Asset management
  • Jersey
  • Guernsey
  • MyRathbones login
  • Financial Planning login
  • Donor Advised Fund login
Home
  • Who we help
    Who we help

    We help a wide range of clients invest well so that they can focus on what matters

    Who we help
    • Individuals and families

      Focusing on you and your individual goals

    • Entrepreneurs and business owners

      Helping turn the success of your business into financial security for your family

    • Financial advisers

      Working with you, for your clients.

    • Charities

      Helping charities invest in line with their mission and values

    • Professional partners

      We work with lawyers, accountants and other professionals.

  • Our services
    Services

    See our wide range of services tailored for your needs

    Our services
    • Investment management

      Looking for someone to create an investment portfolio for you?

    • Wealth management

      Our combined investment and planning service for a holistic approach to your finances

    • Financial planning

      Need help reorganising your finances and planning for the future?

    • Tax and trust

      Helping you pass on your wealth, manage a trust or gift to charity

    • Greenbank sustainable investing

      Looking for investments that align with your values? See our sustainable investment options

    • Personal Injury and Court of Protection

      Rathbones’ dedicated personal injury (PI) and Court of Protection (COP) team

  • About us
    About us

    A leading UK wealth manager with roots dating back to 1742

    About us
    • Careers

      Learn more about what it’s like to work at Rathbones, and search our current vacancies

    • Corporate governance

      Explore our reports and accounts which ensure we comply with the UK Corporate Governance Code

    • Investor relations

      Find the Rathbones plc financials, investment case and key events

    • Media centre

      Read the latest Group news

    • Our purpose

      Our driving purpose is to help more people invest well, so they can live well

    • Responsible business

      We believe in doing the right thing for our clients and for others too

  • Insights
    Insights

    Read the latest news and market commentary from our specialists

    Insights
    • Autumn Budget 2025

      From early expectations to post-announcement analysis, access timely updates, expert commentary, and exclusive webinars — all in one place.

    • Financial planning

      Explore a range of topics affecting your finances, from retirement planning to the latest legislative changes

    • Investing

      Read about the key investment themes affecting global markets

    • Podcasts

      Listen to our specialists in one of our podcasts: Inspired sounds, Inspired minds, or Financial planning unlocked

    • Responsible investing

      Explore our articles, reports and events on Responsible Investment

  • Contacts
    Contacts

    Whether you have a question about our services, or need to talk someone specific, we can help

    Contacts
    • Our offices

      Find your local Rathbones office. We have 21 across the UK and Channel Islands.

    • Our people

      Find the contact details for your Rathbones team by searching our people’s directory.

    • Let's talk

      Our team will be in touch to help you book a no obligation consultation with an adviser.

    • Other contacts

      Need to contact us about something else? Here you'll find all the options

Let's talk

Search

Rethinking retirement: it’s not the end, it’s a new beginning

13 November 2025

Retirement is a new beginning, not an end. A CRP helps advisers give flexible, ongoing guidance for evolving client goals.

  1. Home
  2. Investment services for Financial Advisers
  3. Insights for Financial Advisers
  4. Rethinking retirement: it’s not the end, it’s a new beginning

Article last updated 14 November 2025.

Why today’s retirees are rewriting the rulebook and how a centralised retirement proposition (CRP) can help advisers keep pace with changing goals

At 65, Elaine wrapped up her corporate career and moved to the coast but she didn’t stop working. Within a year, she was teaching part-time, setting up a consultancy and volunteering at a local arts centre. For Elaine, retirement wasn’t a wind-down. It was a reset and her financial plan needed to keep up. 

Stories like Elaine’s are increasingly common and they challenge the traditional assumptions that still underpin much retirement advice. Today’s clients are living longer, retiring differently and redefining what it means to stop working. That means advisers need tools and structures that can evolve just as their clients do. 

A centralised retirement proposition (CRP) provides that foundation by helping advisers deliver consistent, flexible advice that reflects the reality of modern retirement. 
 

The changing shape of retirement 

The traditional model of retirement, which marked a clear end to working life followed by a slower pace and access to a pension, is becoming less relevant. 

Today, retirement is more likely to be phased, fluid and personal. Some clients want to travel, others to start a business or support their families. Many continue working in some form, whether for income, fulfilment or structure. According to the Office for National Statistics, more than 1 in 10 people aged 65 to 74 in the UK are still working, and the number of over-50 entrepreneurs continues to rise. 

Clients are also staying healthier for longer. That brings more opportunity for reinvention but also more complexity. Income needs may rise and fall. Priorities may shift, from growth to preservation, then back again. Retirement journeys are no longer linear.
 

The advice challenge: planning for uncertainty 

These evolving lifestyles make retirement advice more dynamic and more demanding. 

Spending patterns are no longer predictable. Some clients front-load their income to fund early adventures, while others delay drawdown if they return to work. Goals may shift after a health event, family change or change of heart. 

In this context, a static plan quickly becomes outdated. What’s needed is a flexible, structured approach that supports regular reviews, personalised drawdown strategies and scenario testing. A CRP gives advisers a consistent framework that can adapt to whatever comes next. 

Clients don’t just want advice at retirement. They want guidance through retirement.

A tale of two retirement journeys 

Consider two clients, both aged 60, both with £600,000 invested. 

Ravinder, a former management consultant in Leicester, plans to take a two-year break before returning to part-time work as a medical coach. In the early years, she wants to draw income to travel while she’s able, then ease back once her new earnings begin. Her longer-term goal is to preserve capital and leave a financial legacy for her children. 

Martin, a retired engineer in Aberdeen, prefers simplicity. He wants a reliable income, low volatility and the reassurance of a well-structured plan. He’s not planning to return to work, and leaving an inheritance isn’t a priority. 

Their paths are very different, but their advice framework doesn’t have to be. A well-designed CRP supports both clients, allowing advisers to personalise recommendations within a consistent, scalable structure. 

 

How a CRP supports evolving goals 

A CRP doesn’t lock clients into rigid strategies. Instead, it provides a structured foundation for personalised, goal-aligned advice, especially when plans evolve. 
 

Key features include: 

  • Flexible drawdown strategies for front-loaded, back-loaded or variable income needs. 
  • Regular reviews to reflect lifestyle changes, spending shifts or unexpected events. 
  • Cashflow modelling to test ‘what if?’ scenarios and assess sustainability. 
  • Portfolio alignment with strategies that adapt from growth to income to preservation. 
  • Clear documentation to track evolving goals and support Consumer Duty compliance. 

A CRP creates space for meaningful conversations while ensuring consistent risk management and suitability checks. It gives clients confidence that their plan can grow and adapt with them. 
 

Why this matters for advisers 

Clients don’t just want advice at retirement. They want guidance through retirement. A CRP allows advisers to move beyond transactions and become long-term partners by helping clients navigate uncertainty, take opportunities and adjust course when needed. 
 

It helps advisers: 

  • Deliver consistent, high-quality advice at scale. 
  • Build stronger relationships over longer timeframes. 
  • Demonstrate long-term value beyond investment performance. 
  • Align with regulatory expectations around suitability, understanding and support. 
  • Position themselves as true retirement specialists, not just product providers. 

In a world where retirement is more like a pivot than a full stop, advisers who adopt a CRP are better placed to stay relevant, responsive and trusted. 
 

Conclusion: plan for what’s next, not just what’s ending 

Retirement is no longer the end goal. For many, it’s a reinvention. And just as clients’ lives evolve, so must the advice they receive. 

A CRP equips advisers to meet this moment by offering a structure that supports individual goals, changing plans and long-term confidence. Because when retirement is just the beginning, your clients deserve a plan that’s built to go the distance. 

To find out more or speak to a member of our team, please get in touch. 

What's next?

To explore how we can support your advice process, please speak to your Rathbones business development director or complete the form below and our dedicated adviser support team will be in touch. 

  • Current Your Details
  • More about you
  • Protecting your data
  • Complete
A couple reclining on sun-beds on a decking over looking the sea.

Keep reading

This article is one in a series - move onto the next article, "Planning through change: the emotional side of retirement.

Open the next article
Explore all the articles

Let's talk

Ready to start a conversation? Please complete our enquiry form, we look forward to speaking with you.

Enquire
Rathbones Logo
  • Important Information
    • Modern Slavery Statement
    • Important Information
    • Complaints
    • Privacy
    • Accessibility
    • Climate reporting
    • Cookies
    • Update cookie preferences
  • Important information 2
    • Financial Services Compensation Scheme
    • Financial Ombudsman Service
    • Banking services
    • Interest Rates
    • Keeping you safe
    • ScamSmart
    • Status of our websites
    • Sitemap
Address

Rathbones Group Plc
30 Gresham Street
London
EC2V 7QN

© 2025 Rathbones Group Plc
Incorporated and registered in England and Wales.
Registered number 01000403

Follow us
  • Facebook
  • Instagram
  • LinkedIn
  • X
  • Youtube
Welcome to Rathbones Investment Management Limited Adviser Site
This site is designed for financial advisers and investment professionals only. If you are not a financial adviser or investment professional, please visit <a href="/en-gb/wealth-management">our homepage</a>.

The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.