Rathbones moves to optimise operations 

Rathbones Group, one of the UK’s leading wealth and asset management firms, is extending its relationship with Salesforce as part of a broader move to streamline internal operations. 

The Salesforce implementation covers customer relationship management and client lifecycle management and consolidates capabilities into a simplified technology landscape. This complements Rathbones’ continuing investment in its financial planning platform, Xplan. Rathbones signed an expanded contract with Salesforce this week.

Mike Turner, Chief Operating Officer, and Brad Novak, Chief Technology Officer, who both joined recently, will lead a unified programme to optimise systems and services across Rathbones as part of wider plans to drive growth. 

“In line with our ambition to be the wealth manager of first choice, we are moving at pace to eliminate any remaining post-integration inefficiencies and consolidate our technology and systems to ensure we deliver world class services to all clients,” said Jonathan Sorrell, Chief Executive of Rathbones Group. 

The consolidated platform will replace the processes currently being delivered by InvestCloud and is expected to deliver benefits relatively swiftly, simplifying workflows and freeing time for investment managers and financial planners to focus on clients and prospects.