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Demystifying responsible investing - A guide for financial advisers

Last Updated: September 30, 2025

Previously a niche area of investment, it is quickly gaining attention from investors of all types. However, this can be a complicated area of investing to navigate. There are multiple approaches to responsible investing and a variety of ways to analyse companies for their sustainability credentials. While the end goal is often similar – to do the right thing for the environment and society – it is crucial to understand the differences between each approach because it helps investors to make informed choices about where they are putting their money.