Article last updated 18 September 2024.
Your fundraising journey – hear from an investor
Welcome to our Inspired Sounds, and our second guest! In the next two episodes, we speak to Anastasiya Elfimova, Head of Originations at Hg. Anastasiya talks about investment criteria, how a business’s growth capabilities influence the decision-making process, and the fundamentals of establishing a good working relationship. We also cover the importance of a strong management team, choosing your investors wisely, and planning when to take the business to your chosen investor (it’s never too early!).
