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How to harness the power of AI for good

9 May 2024

We need to guard against AI risks


Rathbones Investment Management
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  4. How to harness the power of AI for good

Article last updated 25 November 2025.

We’ve been writing over the last few quarters about some of the ways that artificial intelligence (AI) is transforming how our lives and economies work. The green shoots of AI’s potential for helping to solve existential problems, such as climate change, are already starting to appear.

However, these possibilities don’t come without accompanying environmental, social or governance (ESG) risks. The main ESG risks associated with AI fall within the social and governance elements. This is where Rathbones’ stewardship team is focusing its efforts as it engages with companies in our clients’ portfolios in an effort to guard against these risks.

AI is playing an important role across a range of industries in contributing to energy efficiency gains. While data centres use vast amounts of energy and water (for cooling) to crunch the huge amounts of data AI algorithms run on, we believe the trade-off is worthwhile. In the utilities sector, for example, machine learning is leveraging meteorological data to help grid operators make better predictions about the availability of renewable energy supply, as well as demand from customers.

On the social front, traditional AI tools, such as real-time language translation applications, have for some time been bringing us closer together, by helping to bridge cultural barriers. Existing generative AI tools are now empowering people across the world to get better access to education.
 

What about the risks?

When asked in an interview at the start of 2023 what the worst-case scenario for AI could be, OpenAI CEO Sam Altman said that it could be “lights out for us all.” Other experts in the field, such as Ian Hogarth, Chair of the UK Government’s AI Foundation Model Taskforce, have issued similarly catastrophic warnings around the speed of the current arms-race to develop AI — or specifically, artificial general intelligence (AGI), which is a form of AI that is capable of performing many tasks as well, if not better than any human can. There are clearly social and governance risks for companies developing these new tools of the 21st century. Our graphic lists the top five risks according to officials from the Group of Seven (G7) major industrialised countries.
 

Made with Flourish

Source: OECD and Rathbones


In an essay published in the Financial Times last year, Hogarth, an entrepreneur and tech investor himself, argued that the speed at which money is pouring into the development of AI tools, whose outputs developers do not yet fully comprehend, is worrying. He also expressed concern over the paucity of resources currently being allocated towards making AI safer. For example, he noted that teams involved in this work made up just 2% and 7% of headcount at two of the major developers, DeepMind and OpenAI, respectively.
 

On the AGM agenda

Transparency around the risks a company’s use of AI poses to both its customers and its business, as well as board-level oversight of such risks, is coming into sharp focus this year at the annual general meetings (AGMs) of major US companies.

For example, Rathbones voted in favour of shareholder resolutions at the AGMs of Microsoft and Apple, asking them to produce reports assessing the risks generative AI poses to the companies and to public welfare. Both resolutions failed to receive sufficient votes to pass, but garnered enough support to indicate that plenty of other investors share similar concerns around these ESG risks.

Meanwhile, the US AFL-CIO trade union federation withdrew AI shareholder proposals for the AGMs of Disney and Comcast after both companies agreed to improve their disclosures regarding the ethical use of AI.

By using our votes and influence as shareholders in the companies we own, we hope to be able to play our part in mitigating some of the potential downside that they may be exposed to from AI-related risks.

You can read more about our engagement activity over the past year and plans for the year ahead in our responsible investment report.

Download our Investment Insights Q2 2024 PDF:

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How can we help you

In Rathbones, our clients find a trusted partner that can help guide their long-term wealth plans with reassurance, through all life stages, generation after generation. We offer you a total wealth solution, from planning to investing — our approach focuses on your wealth in its entirety.


For us every client relationship starts with trust and every investment starts with a client story. We listen to understand your priorities and aspirations to create a wealth plan and investment strategy that’s as individual as you are. You and your family can determine your level of involvement in defining your investment strategy and management — whether you prefer a dedicated Rathbones investment professional to manage the portfolio on your behalf or keep direct control of your investment decisions.

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Investing in the ready-made and globally diversified portfolio that’s suitable for you. This service is typically for clients with at least £250,000 to invest.


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A bespoke investment strategy and portfolio built and managed for you by a dedicated Rathbones investment manager. This service is typically for clients with at least £500,000 to invest.

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We build our investments around a structure that combines clear guidance with genuine flexibility. It allows us to anticipate future needs and respond in the moment to both opportunities and challenges. 
The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.

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The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.