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Don't bet the house: Why the Golden Age of UK property investment is over

As the property market cools, diversified portfolios of financial assets show their strength.

By Oliver Jones, Head of Asset Allocation and Adam Hoyes, Senior Asset Allocation Analyst 3 July 2025

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Article last updated 3 July 2025.

Is the UK property boom behind us? For decades, property has been a cornerstone of British wealth-building, with house prices rising much faster than inflation. But the landscape has shifted dramatically.

Our latest research, Don’t bet the house, reveals that the era of rapid house price growth from around 1980, which helped previous generations build wealth, was the product of a unique set of conditions – which have now passed. Since 2016, UK property price growth has barely kept pace with inflation, and in London, the slowdown has been even sharper.

Ready to rethink your property strategy?

Download the full report and gain expert insights that could reshape your financial future, or access summaries below.

Read now
Report author Oliver Jones summarises the findings

Why has property investment lost its edge?

Several powerful forces have reshaped the market:

  • Affordability is stretched and the generational decline in interest rates from 1980 won’t be repeated.
  • Housebuilding has been rising and is on course to increase further, changing the balance of supply and demand.
  • Government policies and taxes on buy-to-let properties have tightened significantly.


What does this mean for investors?

If you’re relying on property as your primary investment vehicle, it could be time to reconsider. A diversified portfolio of financial assets has showed itself to offer a stronger chance of achieving your long-term financial goals.

It’s important to remember that past performance isn’t a reliable indicator of future performance. With investing your capital is at risk and you could lose some or all of your investment.

 

Unlock the full story

This in-depth report examines over a century of housing and investment data, challenging long-held beliefs about bricks and mortar. Discover how changing market forces and new economic realities affect your property investments, and why diversification matters more than ever.
 

 

To access the full report, please complete the form below

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The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.