Skip to main content
  • Wealth Management
  • Asset Management
  • Wealth Management
  • Asset Management
Location
  • United Kingdom
    Language
  • Jersey
    Language
  • Guernsey
    Language
  • US
    Language
  • MyRathbones login
  • Financial Planning login
  • Donor Advised Fund login
Home
  • Who we help
    Who we help

    We help a wide range of clients invest well so that they can focus on what matters.

    Who we help
    • Individuals and families

      Focusing on you and your individual goals.

    • Entrepreneurs and business owners

      Helping turn the success of your business into financial security for your family.

    • Financial advisers

      Working with you, for your clients.

    • Charities

      Helping charities invest in line with their mission and values.

    • Professional partners

      We work with lawyers, accountants and other professionals.

  • Our services
    Services

    See our wide range of services tailored for your needs.

    Our services
    • Investment Management

      Looking for someone to create an investment portfolio for you?

    • Wealth Management

      Our combined investment and planning service for a holistic approach to your finances.

    • Financial Planning

      Need help reorganising your finances and planning for the future?

    • Tax, trust and legal services

      Structure your wealth for the future by bringing together legal, tax, family, and investment considerations.

    • Greenbank Sustainable Investing

      Looking for investments that align with your values? See our sustainable investment options.

    • Personal Injury and Court of Protection

      Rathbones’ dedicated personal injury (PI) and Court of Protection (COP) team.

    • Private Office

      Helping clients with £5m or more to protect, grow and structure their wealth for the long term.

    • Private Banking with Investec

      Private, corporate, and investment banking services through our partnership with Investec bank.

  • About us
    About us

    A leading UK wealth manager with roots dating back to 1742.

    About us
    • Careers

      Learn more about what it’s like to work at Rathbones, and search our current vacancies.

    • Corporate governance

      Learn more about our Board, Executive Committee and our approach to corporate governance.

    • Investor relations

      Find the Rathbones Group Plc financials, reports, investment case and key events.

    • Media centre

      Read the latest news from Rathbones Group.

    • MyRathbones – Our digital platform

      Our secure online portal and app, designed to give clients a clear view of their investments with us.

    • Our purpose

      Our driving purpose is to help more people invest well, so they can live well.

    • Responsible business

      We believe in doing the right thing for our clients and for others too.

    • Awards

      Our awards and industry recognition reflects our commitment to exceptional wealth management.

  • Insights
    Insights

    Read the latest news and market commentary from our specialists.

    Insights
    • Financial planning

      Explore a range of topics affecting your finances, from retirement planning to the latest legislative changes.

    • Investing

      Read about the key investment themes affecting global markets.

    • Podcasts

      Listen in to or watch our specialists in one of our podcasts.

    • Responsible investing

      Explore our articles, reports and events on investing responsibly.

    • Webinars

      Timely insights, real conversations. Watch live or catch up anytime.

  • Contacts
    Contacts

    Whether you have a question about our services, or need to talk someone specific, we can help.

    Contacts
    • Our offices

      Find your local Rathbones office. We have 21 across the UK and Channel Islands.

    • Our people

      Find the contact details for your Rathbones team by searching our people’s directory.

    • Let's talk

      Our team will be in touch to help you book a no obligation consultation with an adviser.

    • Our media contacts

      Access the contact details for our media team.

    • Other contacts

      Need to contact us about something else? Here you'll find all the options.

Let's talk

SearchStax standalone input

Financial planning: start early, live well

17 September 2026

Faye Church is a Chartered and Certified Financial Planner who helps clients make informed decisions about their wealth, both now and for the future.


Her clients include entrepreneurs, trustees, and partners of professional firms, and a wide variety of other individuals and families. She’s passionate about helping clients use their wealth to provide security, create opportunities and live the lives they want, while supporting future generations to do the same.


Alongside her client work, Faye is Head of Rathbones' Guildford office and Financial Planning Lead for the South, where she plays a key role in developing financial planning and supporting planning teams across the region.


  1. Home
  2. Knowledge and Insight
  3. Financial planning: start early, live well

Article last updated 17 September 2026.

What was the first lesson you learnt about money? 

I was fortunate growing up. My parents worked hard to ensure I had everything I needed, from a good education to unforgettable family holidays. That sense of security was something I took for granted at the time. It wasn't until I moved several hours away to Bath that I began to appreciate the true importance of money. Unlike university, where I always knew my parents could help if I was struggling, distance brought a new sense of responsibility. I had to make my own decisions and live within my means. This taught me lessons about financial independence that I’d never really had to consider before. 

I started my career in financial services in my early twenties. There were about a dozen of us, all graduates and taking our first steps into financial planning. We studied for our professional exams while gaining experience on the job, so in many ways it felt like being at university, only this time we were being paid.

What struck me most was working with people who were only two or three years further along in their careers. They were confident, successful, and living proof that hard work and commitment paid off. They were building rewarding careers, enjoying a comfortable lifestyle, and had opportunities that I aspired to. It gave me a tangible sense of what was possible. I realised that if I applied myself, developed my expertise and worked hard, I could do the same. That was when money started to matter to me. Not as an end in itself, but because of what it represented: achievement, security, independence and the freedom to shape my own future.
 

Faye Church | Financial Planner and Head of Guildford Office

Prioritise and plan as early as possible.

Invest Well. Live Well.

How did you learn to be a good financial planner, helping people plan well for the future?

You learn from other people. Within a year of starting my career, I moved from Bath to London, which had a much faster pace. I sat alongside planners with very different personalities and approaches, attended client meetings with them, and absorbed as much as I could.

Becoming a Chartered Financial Planner and Fellow took seven years. During that time, I was constantly learning. The technical knowledge came through exams and professional study, but the real education came from observing experienced advisers and understanding how they built relationships with clients.

For the first five years or so, you're a sponge. You're soaking up technical expertise, but you're also learning how to listen, ask the right questions, and adapt your approach to different people and situations. Financial planning is about much more than understanding tax rules, investments, or pensions. Clients need to feel heard and understood. The technical knowledge gives you the answers, but it's the human side that helps you understand the questions. A good financial planner needs both.
 

What’s the biggest challenge your clients face when trying to invest well?

Most of my clients are approaching retirement, already retired, or have recently sold a business. In many cases, they've done a good job of providing for themselves and have enough to live comfortably, both now and in the future.

Increasingly, however, the focus isn't on their own finances but on their children and grandchildren. Many clients look at rising living costs, higher taxes and challenges such as private school fees, and ask how they can help the next generation without compromising their own security.

As a result, the conversation often shifts from "Do I have enough?" to "How do I help the people I love have enough?" We're frequently helping clients balance priorities across multiple generations.

We also spend a great deal of time discussing the benefits of passing on wealth during their lifetime. For many clients, there's real satisfaction in seeing the difference that support can make. That might mean helping with education costs or a house deposit, or creating family experiences that stay with you, rather than waiting until they're gone to leave an inheritance.
 

What does living well mean to you personally?

These days, a lot of my life revolves around my daughter and her sport. She represents the county in cricket and hockey, so weekends are often spent on the sidelines. Over time, I've found that her friendship group has become mine too, because we're all sharing the same experiences week after week. There's a real sense of community in it, and I love seeing her enjoy sport in the same way I did when I was growing up.

I've always loved making things, whether from wood, metal, or clay. During a period of gardening leave, I spent one day a week at a local pottery studio. There's something incredibly satisfying about creating something tangible and a little imperfect with your own hands. I found it a welcome contrast to the analytical nature of my day job. It's a hobby I'd love to return to when life becomes a little less busy.

Beyond that, we love to ski, and before my daughter was born, I spent many years scuba diving. Living well, for me, is about creating memories with the people I love. I've been lucky enough to dive in some incredible places around the world, including the Red Sea, the Maldives, and the Seychelles, and I can't wait to share those experiences with my daughter as she gets older. The opportunity to travel together, see new places, and experience different parts of the world is something I value far more than any material possession.
 

How do you help your daughter think about how money can help her live well?

One conversation we've had for a while is not to start by asking, "What do you want to be when you grow up?" but instead, "What kind of life do you want to lead?" The two are linked. If you want the freedom to travel, pursue hobbies, raise a family, or enjoy certain experiences, it's worth thinking about the career choices that can help you achieve those things.

My daughter has a fascination with true crime and is interested in careers such as criminal psychology or law. We've talked about what those paths involve, the opportunities they can create, and how they might support the life she wants to build. For me, it's about helping her understand the connection between her ambitions, her choices, and her future financial independence.

I'll always support her education, but beyond that, I want her to find her own path. I can share my experiences and offer guidance, but ultimately, she needs to build her own life and make her own decisions.

We're also trying to develop good habits early. She has a JISA (Junior ISA) and a savings account linked to mine, so we often talk about spending decisions and whether something is a want or a need. Those small conversations help build an understanding that money is a tool, and that the habits you develop when you're young often stay with you for life.
 

Faye Church | Financial Planner and Head of Guildford Office

The conversation shifts from “do I have enough?” to “how do I help the people I love have enough?

Find out more

When you’re helping clients plan well to live well, what advice do you find yourself giving time after time? 

Start planning as early as possible. If you get to 64 and realise you haven't saved enough for retirement at 65, there's very little room to manoeuvre. But if you're having those conversations at 50, or younger still, you have time. Time to make adjustments, pursue different goals, retire earlier if you choose, or simply gain confidence that you're on the right track.

Alongside that, I always encourage clients to enjoy life along the way. It's important not to become so focused on the future that you forget to live in the present. Whether that's helping your children financially, taking a special family holiday, or spending money on something that's genuinely meaningful to you, we can always look at the numbers together and understand the impact.

Ultimately, financial planning and investing well isn't about accumulating wealth for its own sake. It's about giving yourself choices. And, for me, living well is about balancing tomorrow's security with today's opportunities, making memories with the people you’re close to, and having the confidence to enjoy the life you've worked hard to build. Because in the end, the best returns in life aren't always measured in pounds and pence.
 

Sign up for insights

Subscribe for Rathbones news, insights, and upcoming events delivered directly to your inbox.

I’ve read Rathbones’ Privacy Policy, which explains how my personal information is used, and understand that I can always unsubscribe at any time.

GA Consent trigger

Ready to start a conversation?

Make a plan with one of our experts

Your investment journey starts today
Let's talk
Rathbones Logo
  • Important information
    • Important information
    • Financial Services Compensation Scheme
    • Complaints and the Financial Ombudsman Service
    • Privacy policy
    • Accessibility
    • Investor relations centre
    • Cookies
    • Update cookie preferences
  • Important information 2
    • Fraud: Reporting and preventing it
    • Client help hub
    • Interest rates
    • Climate reporting
    • Corporate governance
    • Modern Slavery Statement
    • Sitemap
    • Website status and updates
Address

Rathbones Group Plc
30 Gresham Street
London
EC2V 7QN

© 2026 Rathbones Group Plc
Incorporated and registered in England and Wales.
Registered number 01000403

Follow us
  • Facebook
  • Instagram
  • LinkedIn
  • X
  • Youtube
Also of Interest
  • Value of ESG in Adviser Investment Practices
  • Wealth Management E-Communications
  • Responsible Investment Transparency

The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.