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Rathbones has today been announced as an official club partner of professional men’s rugby club, Bristol Bears. Beginning ahead of the 2026/27 season, the partnership will run through to 2029.
The three-year agreement will see Rathbones’ branding feature on the back of the Bristol Bears men’s playing shorts. Central to the partnership, however, is a shared commitment to supporting players, coaches and staff through practical financial guidance underpinned by a long-term, responsible approach.
As a wealth management partner, Rathbones will deliver a series of financial wellbeing seminars for Bristol Bears players, coaches, management and staff. This will include tailored educational sessions alongside one-to-one financial clinics for individuals seeking more personalised guidance.
The partnership reflects Rathbones’ continued investment in Bristol’s local economy as a key regional hub, building on the office’s established programme of local partnerships, events and community engagement.
Scott Jones, Head of South at Rathbones, said: “Bristol Bears’ strong community ties and commitment to supporting its people beyond the game, including through the Bristol Bears Foundation, aligns closely with Rathbones’ purpose of helping people invest well so they can live well.
“We want to help equip individuals with the knowledge and confidence to make informed financial decisions, recognising the importance of planning for both current needs and life beyond professional sport.
“We are delighted to partner with Bristol Bears and continue our investment in Bristol as a key regional hub.”
Will Bragg, Investment Director based in Rathbones’ Bristol office, said: “In my former life in professional sport, I saw first-hand how a lack of clear, trusted financial guidance can have a lasting negative impact. Professional athletes often have relatively short careers which makes it especially important to make informed decisions early on.
“Financial education is key to empowering people to make long-term, responsible investment decisions. Our focus is on helping individuals cut through the noise, understand their options and build good financial habits that will support them during their playing days and beyond.”
Bristol Bears CEO Tom Tainton, said: “We’re delighted to bring Rathbones onboard as an official club partner.
“Rathbones has a long-standing national reputation for excellence and professionalism and it’s a statement of intent for our organisations to join forces.
“Their support is another strong endorsement of the direction of the club, and we’re proud to be working together over the next three seasons.”
