Helping clients

Applying an active and thoughtful approach to client service, selling practices and responsible investment.

Overview

Clients and their interests are a key consideration in everything that we do. Our commitment to delivering valuable propositions, exceptional service, and best practices underpins both our success and our responsibility as a trusted partner. Read our Responsible Business Update 2024 to see how we meet our responsibilities.

In 2024, we expanded our Client Office function to further support our client relationships and our approach to servicing our clients’ needs. 

Funds under management

£115.6bn

Investment managers

739

Financial planners

135

As at January 2026

Our approach

More on how we help clients

Our purpose

To help more people invest well. So they can live well.

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Keeping clients safe

Everyone is susceptible. Remember a few warning signs to help protect yourself.

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Scam smart

Three tips to be a Scam smart investor.

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