Helping clients

Applying an active and thoughtful approach to client service, selling practices and responsible investment.

Overview

Clients and their interests are a key consideration in everything that we do. Our commitment to delivering valuable propositions, exceptional service, and best practices underpins both our success and our responsibility as a trusted partner.
Read our Responsible Business Update 2024 to see how we meet our responsibilities.


In 2024, we expanded our Client Office function to further support our client relationships and our approach to servicing our clients’ needs. As at December 2024, the business has 678 investment managers and 122 financial planners.

Funds under management

£109.5bn

Investment managers

678

Financial planners

122

Our approach

More on how we help clients

Our purpose

To help more people invest well. So they can live well.

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Keeping clients safe

Everyone is susceptible. Remember a few warning signs to help protect yourself.

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Scam smart

Three tips to be a Scam smart investor.

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