Skip to main content
  • Wealth Management
  • Asset Management
  • Wealth Management
  • Asset Management
Location
  • United Kingdom
    Language
  • Jersey
    Language
  • Guernsey
    Language
  • US
    Language
  • MyRathbones login
  • Financial Planning login
  • Donor Advised Fund login
Home
  • Who we help
    Who we help

    We help a wide range of clients invest well so that they can focus on what matters.

    Who we help
    • Individuals and families

      Focusing on you and your individual goals.

    • Financial advisers

      Working with you, for your clients.

    • Professional partners

      We work with lawyers, accountants and other professionals.

  • Our services
    Services

    See our wide range of services tailored for your needs.

    Our services
    • Investment Management

      Looking for someone to create an investment portfolio for you?

  • About us
    About us

    A leading UK wealth manager with roots dating back to 1742.

    About us
    • Careers

      Learn more about what it’s like to work at Rathbones, and search our current vacancies.

    • Corporate governance

      Learn more about our Board, Executive Committee and our approach to corporate governance.

    • Media centre

      Read the latest news from Rathbones Group.

    • MyRathbones – Our digital platform

      Our secure online portal and app, designed to give clients a clear view of their investments with us.

    • Our purpose

      Our driving purpose is to help more people invest well, so they can live well.

    • Responsible business

      We believe in doing the right thing for our clients and for others too.

  • Insights
    Insights

    Read the latest news and market commentary from our specialists.

    Insights
    • Investing

      Read about the key investment themes affecting global markets.

    • Responsible investing

      Explore our articles, reports and events on investing responsibly.

    • Webinars

      Timely insights, real conversations. Watch live or catch up anytime.

  • Contacts
    Contacts

    Whether you have a question about our services, or need to talk someone specific, we can help.

    Contacts
    • Our offices

      Find your local Rathbones office. We have 21 across the UK and Channel Islands.

    • Our people

      Find the contact details for your Rathbones team by searching our people’s directory.

    • Let's talk

      Our team will be in touch to help you book a no obligation consultation with an adviser.

    • Our media contacts

      Access the contact details for our media team.

    • Other contacts

      Need to contact us about something else? Here you'll find all the options.

Let's talk

SearchStax standalone input

Weekly Digest: Playing the long game – reflections on the yen from the terraces

18 August 2026

Sheffield Wednesday's difficult season and the Japanese yen's recent weakness share a striking parallel — both have hit historic lows, before showing tentative signs of recovery with a little outside assistance. While short-term volatility remains inevitable for both, underlying fundamentals suggest that, over the long run, better days lie ahead.


By Adam Hoyes, Senior Asset Allocation Analyst
  1. Home
  2. Guernsey
  3. Knowledge and Insight
  4. Weekly Digest: Playing the long game – reflections on the yen from the terraces

Article last updated 18 August 2026.

Quick take

  • The yen is at a four-decade low, prompting rare coordinated intervention from Japan and the US.
  • Nearly all exchange rate models agree: the yen is significantly undervalued.
  • We're holding Japanese equities unhedged, confident the yen will strengthen over the long run.

 

A new season, a new start

For those following clubs in the English Football League, last weekend saw the opening games of the new season. As a long-suffering Sheffield Wednesday fan, it was encouraging to see the team start on a positive note, with a win at Leyton Orient.

The game was the first of a new era after the club entered administration and suffered relegation last season. Wednesday set several unwanted English football records, including the earliest relegation (22 February), the longest run without a league win (39 games), and the fewest points (zero). With new ownership and a new squad, it’s very much the case that ‘things can only get better’.

 

The yen's difficult year

In markets, the Japanese yen has also had a tricky past 12 months. Among the G10 group of the most heavily traded developed market currencies, it’s by far the worst-performing – down more than 8% against both the US dollar and sterling at the time of writing. At the end of July, the weakness was sufficient to prompt the Japanese Ministry of Finance (MoF) to intervene in the market to support the yen for what’s thought to be the third time this year.

I can already see eyes rolling at the seemingly tenuous analogy. But stick with me on this. After the result over the weekend, while pondering topics for my guest slot writing the Weekly Digest, I realised that there are useful parallels.

 

Ups, downs, and tentative turnarounds

As any Sheffield Wednesday fan will attest, the past few decades have delivered more than our fair share of ups and downs. Late last season, things were bleak. Then, with a bit of assistance from a new American owner, there were tentative signs of a turnaround with a win on the final day. The situation still isn’t great – we were still relegated, after all. A near-term turnaround is far from guaranteed, either. Football never fails to surprise, and there will undoubtedly be obstacles ahead. However, if the new management continues to make the right decisions, I think most fans believe we’ll one day make it back to the promised land of the Premier League. Some fundamentals, such as a large support base and a strong historical reputation, are in our favour.

Back to currencies – the yen has also hit lows lately. From around 147 against the US dollar a year ago, it reached its weakest in four decades on 23 July, at close to 164. Intervention then pushed the yen back up to almost 157 on 3 August, before it slid back to around 159, where it has remained for the past week or so. (Chart 1 gives more context, including against sterling.)

The US has also helped drive the near-term turnaround in the yen. The US Treasury sold euros to buy yen alongside Japan’s MoF in July. This type of joint action is unusual – the last time the US intervened to support the yen was back in 1998.

Land of the falling yen

 

 

A chequered history of intervention

Like football takeovers, currency market intervention has a chequered history of success. On the one hand, some coordinated attempts, such as the Plaza Accord in 1985 – when five nations agreed to depreciate the value of the US dollar – have achieved their stated aims. But there are plenty of other examples of failure, including the repeated attempts by the MoF to support the yen in recent years.

It’s too early to know whether the latest intervention will prove successful. The coordinated nature may boost credibility, making speculators think twice before betting against the yen again. That said, as with individual football results, short-run moves can be unpredictable. This is largely down to the sheer number of factors affecting an exchange rate and the varying importance of these factors through time. Indeed, there is a strand of academic literature that can be traced back to a 1983 paper by American economists Richard Meese and Kenneth S. Rogoff, finding that exchange rate models struggle to reliably beat the simple prediction of ‘no change’ over short time horizons.

 

Taking the long view

In contrast, we believe there is value in taking a view on exchange rates over longer time horizons. Academic research suggests that ‘equilibrium exchange rates’ can be helpful for making predictions. By this, we mean a ‘fair value’ defined by economic fundamentals, to which it’s assumed the actual exchange rate converges over multi-year periods of time. In short, while we tend not to take a strong view on the exact route taken, we do take a view on the eventual destination.

There are numerous approaches to estimating equilibrium exchange rates. We maintain our own Behavioural Equilibrium Exchange Rate (Beer) model and monitor others'. At the simplest end of the spectrum are those based on the assumption that exchange rates, adjusted for relative inflation in different economies, should revert to a long-run average. At the other end are complex statistical models maintained by central banks and sell-side research teams.

 

The yen looks undervalued

Perhaps the clearest message almost all these models are sending right now is that the yen is undervalued. That’s true on our own Beer model. It’s also true for most of the complex third-party models we see. And it’s true using simple mean-reversion approaches. Macroeconomic fundamentals can’t explain how weak the yen has become.

These models essentially confirm what any recent visitor to Tokyo or Osaka will have noticed. Japan is now a cheap destination for its level of development. Deutsche Bank’s latest ‘Mapping the World’s Prices’ report illustrates this, finding that the cost of a date in Tokyo (clothes, public transport, dinner, a couple of drinks, cinema tickets, and a taxi home) is now almost half that in London. It’s also less than one in Istanbul, Bangkok, Mexico City, or São Paulo.

 

Reasons for cautious optimism

To be sure, a return to ‘fair value’ for the yen isn’t guaranteed. Some are concerned that the Bank of Japan isn’t raising interest rates fast enough, perhaps in part due to government pressure. Others are worried that Prime Minister Sanae Takaichi is pursuing a fiscal policy that’s a bit too loose (i.e. borrowing too much). As with Wednesday’s new management at Hillsborough, Japan’s government needs to pursue sensible policies to keep investors onside.

Reassuringly, though, the Bank of Japan has struck a more hawkish tone of late and reports last week suggested the government is supportive of a rate hike. We also aren’t overly concerned about Japan’s fiscal position, despite the high level of government debt.

All told, given the clear undervaluation of the yen, we’re comfortable continuing to hold Japanese equities, including without hedging the currency exposure. Investors should be prepared for some volatility along the way, just as I’m preparing for poor performances and the odd bad season in supporting Sheffield Wednesday. But we think that, over the long run, the yen is more likely to strengthen than to weaken. Let’s hope the same is true for Wednesday.
 

Individuals and families

Individuals and families come to Rathbones for the care, diligence and intelligence they receive from their dedicated wealth management team. Begin your own investment story with Rathbones.

Let's talk
Man and woman laughing on a vespa
  1. Home
  2. Guernsey
  3. Knowledge and Insight
  4. Weekly Digest: Playing the long game – reflections on the yen from the terraces

How can we help you

In Rathbones, our clients find a trusted partner that can help guide their long-term wealth plans with reassurance, through all life stages, generation after generation. We offer you a total wealth solution, from planning to investing — our approach focuses on your wealth in its entirety.


For us every client relationship starts with trust and every investment starts with a client story. We listen to understand your priorities and aspirations to create a wealth plan and investment strategy that’s as individual as you are. You and your family can determine your level of involvement in defining your investment strategy and management — whether you prefer a dedicated Rathbones investment professional to manage the portfolio on your behalf or keep direct control of your investment decisions.

Download our brochure

Investing, growing and preserving your wealth

If you are looking for help growing your investments, our services could be right for you:


Managed
Investing in the ready-made and globally diversified portfolio that’s suitable for you. This service is typically for clients with at least £250,000 to invest.


Bespoke
A bespoke investment strategy and portfolio built and managed for you by a dedicated Rathbones investment manager. This service is typically for clients with at least £500,000 to invest.

Let's talk
two women eating in an outdoor cafe

Global perspective. Individuals focus.

The way we invest is shaped around you. To help deliver to your long-term objectives, we insist on a direct relationship with your dedicated investment manager.


We build our investments around a structure that combines clear guidance with genuine flexibility. It allows us to anticipate future needs and respond in the moment to both opportunities and challenges. 
The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.

Learn about our investment approach
Group of volunteers shaking hands

Responsible investing

We offer individually tailored portfolios that reflects your client's values. We use the extensive experience of our in-house team and Greenbank which is our specialist ethical, sustainable and impact investment team formed in 1997. 

Find out more

Learn more about our services

Investment management

Looking for someone to create an investment portfolio for you?

Find out more

Greenbank sustainable investing

Looking for investments that align with your values? See our sustainable investment options.

Visit Greenbank

Asset management

Are you looking to invest in a fund? See our full range.

Visit Asset Management

Investment Insights

A picture of drones flying over a tree

3 mins

7 August 2026

Drone defence and AI cyber risk: Investment Insights August 2026

Our thought-provoking monthly analysis of markets, economies, and investment opportunities and risks in particular sectors

Drone defence and AI cyber risk: Investment Insights August 2026
A twisting reel of film

3 mins

7 July 2026

Investment Insights July 2026: Stalled house prices, reshaped media, and resilient assets

Our thought-provoking monthly analysis of markets, economies, and investment opportunities and risks in particular sectors

Investment Insights July 2026: Stalled house prices, reshaped media, and resilient assets
Large red rocks reflecting in water

3 mins

8 June 2026

Investment Insights June 2026: Ageing, AI, and new investment fault lines

Our monthly look at investments, economies, and markets

Investment Insights June 2026: Ageing, AI, and new investment fault lines
Image of cat on lap

3 mins

7 May 2026

Investment Insights summary: May 2026

Our monthly look at what’s driving global markets

Investment Insights summary: May 2026

Sign up for insights

Subscribe for Rathbones news, insights, and upcoming events delivered directly to your inbox.

I’ve read Rathbones’ Privacy Policy, which explains how my personal information is used, and understand that I can always unsubscribe at any time.

GA Consent trigger

Ready to start a conversation?

Make a plan with one of our experts

Your investment journey starts today
Let's talk
Rathbones Logo
  • Important information
    • Important information
    • Financial Services Compensation Scheme
    • Complaints and the Financial Ombudsman Service
    • Privacy policy
    • Accessibility
    • Cookies
    • Update cookie preferences
  • Important information 2
    • Fraud: Reporting and preventing it
    • Interest rates
    • Climate reporting
    • Corporate governance
    • Modern Slavery Statement
    • Sitemap
    • Website status and updates
Address

Rathbones Group Plc
30 Gresham Street
London
EC2V 7QN

© 2026 Rathbones Group Plc
Incorporated and registered in England and Wales.
Registered number 01000403

Follow us
  • Facebook
  • Instagram
  • LinkedIn
  • X
  • Youtube

The value of your investments and the income from them may go down as well as up, and you could get back less than you invested.