Millennial Matters
Millennials are big news. In several developed countries they are on the cusp of overtaking baby boomers as the dominant generation.
Rathbones has a long tradition of keeping an eye on the future. Today that means taking a fresh look at what millennials coming of age will mean for families, their future and their finances. In a series of reports we’ll be exploring this theme and how it will shape the future investment landscape.
Read A brand new world, our first report in the series, and our latest report Too poor to retire which is now available in a summary version.
When I’m 84
Rising life expectancy, decreasing home ownership, unfunded government spending, lower investment returns and inadequate private saving are making it less and less likely that younger generations will retire when their parents did.
Read time: 20 mins
What’s behind the savings shortfall?
Our latest article in the Too Poor To Retire series explains what’s making younger generations less well off than their parents
Read time: 6 mins
The government shortfall
We’ve seen how a savings shortfall makes it likely that younger generations will either be working longer, saving more or consuming less than their predecessors. We’ve seen that housing wealth is unlikely to plug this gap. Is there anything governments can do about it?
Read time: 4 mins
The housing shortfall
Read time: 7 mins
The savings shortfall
Read time: 5 mins
Too poor to retire - a summary
A summary of our research report highlighting why younger generations will have to work more, save more or spend less
Read time: 1 min
Too poor to retire
Why younger generations will have to work more, save more or spend less.
Read time: 2 mins
Big brands will need to adapt to survive changing consumer trends
Read time: 3 mins
Parenting in a digital age
There is mounting evidence of the risks facing young people who spend an ever-increasing part of their lives online. The school curriculum has been updated to include guidance on acting safely online, and the government is reviewing ways to control how much time children spend on social media platforms. But what can parents do to reduce the dangers of a digital world? Two experts offer their insights and advice.
Read time: 8 mins
A brand new world
The future of brands in a rapidly changing consumer landscape
Read time: 2 mins
Why millennials matter
Expectations from the dotcom boom 20 years ago have come to fruition in disrupted business models and a reshaped society.
Read time: 6 mins
Challenges to established brands
Read time: 6 mins
How should brands respond?
Read time: 12 mins
‘Branded gentry’ under threat
Big global brands will need to adapt to survive in a rapidly changing consumer landscape
Read time: 3 mins
The end of the brand?
If you’re paying more than double the going rate for branded batteries, what else are you overpaying for?
Read time: 3 mins
